No-Poo Hair Care ยท Evidence guide

How to read a shampoo label: what FDA requires and what it does not

The ingredient list has rules behind it. The front of the bottle mostly does not.

Information from the sources named, not medical advice. We are not doctors and we have not tested any product. For an itchy, flaking, sore or red scalp, or hair that is thinning or changing, see a board-certified dermatologist.
Short answer. By FDA rules, a shampoo's ingredients are listed from largest amount to smallest, down to 1 percent; below that, any order is allowed. A single word like fragrance can cover a mix, and "and other ingredients" can stand in for an accepted trade secret. FDA does not approve cosmetic claims, says hypoallergenic has no federal definition, and does not define organic for cosmetics. Its claims page has no entry for natural.

How the ingredient list is ordered

If a cosmetic is sold at retail, FDA requires the ingredients to be listed by common or usual name, generally in descending order of predominance. The regulation is 21 CFR 701.3, which we read on eCFR on 2026-10-20. FDA's Cosmetic Ingredient Names page (content current as of 02/25/2022) says this requirement comes from the Fair Packaging and Labeling Act. The rule has an alternative: a maker may list ingredients above 1 percent in descending order, then those at 1 percent or less in any order, then color additives in any order.

What that means when you read a shampoo: the first items are the largest part of the product. Further down, order may stop meaning anything. The rules we read do not require the label to mark where the 1% line falls.

Illustration of an invented shampoo label with numbered markers: ingredient order down to 1 percent, any order at 1 percent or less, fragrance as one word, and the phrase and other ingredients, plus front-label claims natural and hypoallergenic
An invented label, not a real product, with what the rules say about each part. Sources: 21 CFR 701.3 (eCFR, read 2026-10-20); FDA Cosmetic Labeling Guide (content current as of 02/25/2022); FDA labeling claims pages.

What one word can cover

If you react to a product, the list is what a dermatologist will want to see, and a single-word line like fragrance is a limit of what it can tell you.

What front-of-pack claims are worth

FDA's labeling claims page (content current as of 11/21/2022) says the law does not require FDA approval of cosmetic labeling before products are sold, and that FDA has no list of approved or accepted claims. Claims must be truthful and not misleading. FDA regulates labeling claims; the Federal Trade Commission regulates advertising claims.

ClaimWhat FDA's pages say
HypoallergenicNo federal standards or definitions govern the term. It means what a company wants it to mean, and makers do not have to submit substantiation to FDA. FDA adds that dermatologists say it has very little meaning. (FDA page; its text is dated October 18, 2000 and states it is updated only as needed.)
OrganicFDA does not define it for cosmetics. The USDA National Organic Program has a definition and certification. FDA says an ingredient's source does not determine its safety.
NaturalFDA's claims page has no entry for it. The page links an FTC article titled Are your "all natural" claims all accurate?, which we have not read. We found no FDA definition of the word for cosmetics.
Sulfate-freeNo entry either. See our sulfate-free guide.

What a label usually does not give you

A pH. A 2014 study of bathing soaps and shampoos in India found that most do not disclose pH (see our shampoo bar guide). Nor does a label say how your scalp will react.

What the sources do not say

The honest simpler option

Read the ingredient list, not the front. The list is the part with legal rules behind it. If you have reacted to a product, photograph the list and take it, with the questions from our flaky scalp guide, to a dermatologist.

More in this hub: the No-Poo Hair Care overview.

Sources

All read on 2026-10-20. Pages and abstracts can change, so check the date shown.

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