Wholesale woodwork to gift shops and boutiques

$40 retail = $20 wholesale. The volume math and the boutique-by-boutique outreach playbook.

Image: Boutique woodwork display

The wholesale economics

Same cutting board that retails at $120 wholesales at $60. Material cost at scale: $25. Net margin per wholesale board: $35.

The volume math: a single boutique typically reorders 20-40 units every 6-12 weeks. Five active accounts produce 300-600 boards/year at $35 net = $10,500-21,000 annual wholesale revenue.

The wholesale outreach playbook

1. Target list. Identify 30-50 local gift shops, kitchen stores, design shops. Use Google Maps.
2. Sample visit. Walk in with 2-3 sample pieces. Ask for the buyer. 5-minute pitch.
3. Line sheet. Single-page PDF with photos, wholesale prices, MOQ, terms. Email after visit.
4. Follow up at 14 days. Brief "any thoughts" email.
5. First order discount. 15% off first order to filter trial accounts from serious buyers.

Wholesale terms that work

• MOQ: $200-400 minimum order. Prevents 1-board orders that aren't worth packing.
• Net-30 payment. Standard. Don't accept Net-60.
• Wholesale price 90% of retail. Industry standard. Don't negotiate below this.
• No exclusivity. You sell to multiple shops in the same area unless they pay a meaningful exclusivity fee.