Why specialty matters for income
Generic body bars sell for $6-9 at farmers markets. Specialty bars — shampoo bars, shaving soap, beard products — sell for $11-22. The materials cost is comparable. The skill required is incrementally higher. The competition is dramatically less.
For soap businesses moving from hobby to income, specialty bars are usually the bridge. The same vendor with the same booth can sell 30 generic bars for $210 or 12 shampoo bars + 6 shaving soaps for $264 — same shelf space, less inventory, higher margin per square inch.
The four specialty categories worth pursuing
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