Real tools. Real evidence. Real help.
ShopToDoGood is a network of small, focused websites for hobbies, crafts, and trades. Each one carries practical calculators that do real math, gear recommendations grounded in what actually works, and articles cited to primary sources. Built by Dan Cohen in Wilmington, Delaware, with help from carefully orchestrated AI workers under a strict rule: cite-or-refuse. No fabrication, no manufactured testimonials, no fake urgency.
What we produce
- 120+ niche websites — pottery, archery, birding, fly fishing, mountain biking, rock climbing, bonsai, and dozens more
- Working calculators that solve real problems — clay-to-temperature math, draw weight by archer mass, bird-feeder economics, fly-line backing capacity, gear ratios, kiln load math
- Deep articles (1,500–2,000 words) on topics where most search results are spam, AI slop, or paid placement
- Real gear takes — what real practitioners keep buying, why, and when alternatives matter
Why we exist
Hobby content online has been hollowed out by AI-generated junk, affiliate spam, and SEO-game articles that don't help. Most "best of" lists are just whatever paid the highest commission rate that month. Most calculators are broken or wrong. Most articles are padded to a word count with nothing worth reading in them.
We write for the person who actually does the thing. The calculator works because the math is real. The article respects your time because we don't pad for word count. One person plus AI workers under strict cite-or-refuse rules can outwork five SEO mills and produce something honest. That's the test.
How the site stays free — and funds charity
We don't charge for anything. No paywalls, no email-gates, no "premium tier."
Every gear section links to retailers — eBay, Amazon, Walmart — for what we mention. When someone clicks through and buys, the store sends us a small commission. The price is the same for you; their affiliate program pays us from their cut, not yours.
90% of that commission is held for the charity you pick; we keep 10% to run the site. The full, binding breakdown is on the 90% commitment page, and every forwarded donation is published on the public ledger.
The honest ask: If a calculator or article saved you time, and you're already going to buy gear anyway — pick a cause and click through one of our links. You pay nothing extra, and 90% of what the store pays us goes to your charity. That's the whole arrangement.
What we are not
- Not a 501(c)(3) ourselves. We are a small for-profit operation, not a registered charity — so your purchase isn't tax-deductible for you. What we are bound to do is forward 90% of every commission to the real, independent 501(c)(3) you choose. They issue their own receipts.
- Not living on the donations. The charity's 90% is never ours — it's held to forward and can't be spent on costs. We run entirely on the 10% we keep, which at current revenue barely covers hosting and time. No portion of the charity's share pays our bills.
- Not a content farm. Every article has a named claim source or it doesn't get published. Every calculator has been tested against a reference calculation before it goes live.
- Not done. 120+ niches live. Many more to build. The roadmap is driven by what people actually search for and what's missing. If your hobby isn't here yet, tell us.